The Gucci 100 Campaign: Celebrating the House’s Centennial


GUCCI celebrates 100 Years! We’re so excited and proud of one of our favorite and iconic fashion houses from ITALY. In this fun retro Fashion Film, GUCCI uses all the music that was big during its 100 year journey to ultimate style. Check it out!

Ciao from


Jazz, Psychedelic, Japanese Punk, Disco, Hip Hop, Afrobeat: these musical genres serve as the backdrops to the new #Gucci100 campaign—a century-long journey in which a cast of characters moves through an evolution of sounds, harmonies, movements, tastes, and styles. Shot by Joshua Woods under the creative direction of Alessandro Michele, the campaign channels love for life itself, the pleasure of conviviality, the beauty of dance, the overwhelming energy of music, the thrill of performance.


Music Credits:
Artist: Fela Kuti and Afrika 70
Music and lyrics by Fela Anikulapo Kuti
© BMG Rights Management Italy (Srl) o/b/o BMG Rights Management (France) S.A.R.L.
EMI Music Publishing Italia Srl o/b/o EMI Music Publishing France SA
Licensed courtesy of Knitting Factory Records / Partisan Records

“I Love The Nightlife (Disco ‘Round)” – Single Version
Artist: Alicia Bridges
Music and Lyrics by Alicia Bridges and Susan Hutcheson
(P) 1978 Universal Records, a Division of UMG Recordings, Inc.
© Bike Music C/o Concord Music Publishing
Licensed courtesy of Universal Music Italia Srl

“I’ll Chase The Blues Away” – Single Version
Artist: Chick Webb And His Orchestra featuring Ella Fitzgerald
Music and lyrics by Edgar Sampson and Ken Harrison
(P) 1935 UMG Recordings, Inc.
Licensed courtesy of Universal Music Italia Srl

“It Was A Good Day” – Album Version
Artist: Ice Cube
Music and lyrics by A. Goodman, M. Isley, R. Isley, R. Isley, O’Kelly Isley, E. Isley, O’Shea Jackson, C. Jasper, H. Ray, S. Robinson
(P) 1992 Priority Records, LLC
© 1992 EMI Music Publishing Italia Srl o/b/o Bovina Music Inc and EMI April Music Inc
© by Gambi Music Inc. / Sugar Hill Music Publishing / Budde Music Publishing
Original Publisher: Universal Music Corp. – Gangsta Boogie Music
Contains samples of “Footsteps In The Dark” as recorded by The Isley Brothers and “Sexy Mama” as recorded by The Moments.
Licensed courtesy of Universal Music Italia Srl

“Time Limit”
Artist: The Nurse
Music and Lyrics by Neko
(P) 1984 ADK Records
© 1984/2017 La Vida Es Un Mus Discos Ltd o/b/o Nurse
Licensed courtesy of La Vida Es Un Mus Discos Ltd

“You’re Gonna Miss Me”
Artist: 13th Floor Elevators
Music and Lyrics by Roky Erickson
(P) 1966 International Artists
© 1966 Charly Publishing Ltd.
Licensed from ApS, Courtesy of Charly Acquisitions Ltd.