MOSCHINO: Chinese New Year 2020 Collection


Year of The Rat! NO more needs to be said. Ciao from MILANO411.


This collection is brought to life by Moschino creative director Jeremy Scott and fashion stylist, model and creative Mia Kong in a digital look book photographed by New York based Chinese photographer/director Shxpir Huang. The campaign features Kong herself and male model, Jun Kai Qi.

In a day-to-night conceptionally-lit shoot, Kong and Qi poses in avant garde takes on traditional Chinese New Year thematic elements such as mahjong, red envelopes, peach blossoms and lion dancers. Playful nods to the holiday are sprinkled throughout in the form of a winning hand of mahjong and the original lion dancing troupe that will perform in New York’s very own Chinatown come January 2020.

The Moschino Chinese New Year Mickey Rat capsule collection is available globally starting January 6th while supplies last.

Creative Direction: Jeremy Scott and Mia Kong
Photographer: Shxpir Huang
Hair: Dimitri Giannetos
Makeup: Akiko Owado Nails: NailsByMei
Talent: Mia Kong, Jun Kai Qi, Wan Chi Ming Lion Dance Team
Producer: Regina Chan, Better Studio NYC
Videographer: Jared Ryder
Assistants: Hoang Dinh, Gabe McFadden


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