Kylie Minogue for Sloggi


Diva meets design! Australian-Euro, dance music and ballad megastar, Kylie Minogue; talks about her collaboration with Italian underwear maker, Sloggi. This was a match made in heaven. The classic Italian underwear brand tapped Melbourne (Australia) born pop star Kylie Minogue as the OFFICIAL face for its Fall/Winter (F/W) 2015-2016 global advertising campaign.

The images discussed in this video and used for the actual ad campaign; show the blonde posing in laid-back portraits shot in a lovely bedroom setting where she wears Sloggi panties paired with sweaters and simple t-shirts. At the fabulous age of 47, Kylie clearly demonstrates that she is a great beauty that puts some younger pop divas to shame. Sloggi’s range for this Pop-Diva inspired collection, includes two bras, a top, and six briefs in New Beige, White, Black, Mystic Blue and Electric Raspberry, and have been available since August 2015. The campaign will carry into 2016 and Kylie also designed the very sexy and “keepsake” packaging.

Kylie Minogue for Sloggi | MILANO411**PUBLISHER’S NOTE: Interview provided courtesy of Sloggi. More great interviews from Milan can be seen @:

Ladies, Sloggi makes underwear for men too. Perfect for the husband or boyfriend, and definitely good for men with athletic frames. See more here:

MORE: Sloggi is one of the top global players in underwear manufacturing, with a constant commitment to top quality, innovation, and design and of course; the highest level of comfort. With over 1.2 billion Sloggi’s sold in more than 100 countries worldwide to date and 30,000 global points of sale; Sloggi’s reputation as the expert in underwear is well earned. Sloggi’s brand character is light-hearted and humorous, and its values defined in a joyful attitude to life. Very Milano…


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