GUCCI: Aria (A Fashion Film)


One of the most creative visions this season. This film is a work of art. Possessing mesmerizing visuals, that pull you into dreams and make you question reality. The reality goes from the surreal to the mod chic vernacular of urban beauty, meets hip-hop glam. The use of the soundtrack is wonderful and the music so goes with the show. Alessandro Michele’s vision is one that is museum quality and makes one want to reach for the excellence of GUCCI.

(The end of the film is also breathtaking. Makes you want to live in that dream. Ciao…)

Ciao from

VIDEO: Courtesy of GUCCI. Love it guys! Ciao…


Debuting in a special film co-directed by award-winning photographer and director Floria Sigismondi and Alessandro Michele, Aria. A singular voice, taking its turn in the spotlight; in the Italian language, ‘air.’

In his notes on the collection, the Creative Director calls it “a deep and ecstatic diving in everything we yearningly miss today… a jubilee of breath.” In the year of Gucci’s centenary, Alessandro Michele opens the locks of history, only to find a deeply personal vision of the mythology that surrounds the brand. Standing sentinel is the Savoy Club—a tribute to The Savoy Hotel in London where founder Guccio Gucci worked as a liftboy in his youth.

Once inside, Aria’s “hacking lab made of incursions and metamorphoses”—from Alessandro Michele’s notes on the show—is unveiled, featuring elements from House heritage and designs from Demna Gvasalia, Creative Director of Balenciaga, ultimately expressions of reverence and homage. #GucciAria #AlessandroMichele Music: The soundtrack, by Alessandro Michele and mixed by Lawrence Rothman, comprises a selection of songs featuring the word Gucci, speaking to the staying power of the Maison and how profusely it contributed to the vocabulary of pop culture.


Please support and add GUCCI to your look. Ciao…




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