The classic Italian underwear brand tapped Melbourne (Australia) born pop star Kylie Minogue as the OFFICIAL face for its Fall/Winter (F/W) 2015-2016 global advertising campaign. The images discussed in this video and used for the actual ad campaign; show the blonde posing in laid-back portraits shot in a lovely bedroom setting where she wears Sloggi panties paired with sweaters and simple t-shirts.
At the fabulous age of 47, Kylie clearly demonstrates that she is a great beauty that puts some younger pop divas to shame. Sloggi’s range for this Pop-Diva inspired collection, includes two bras, a top, and six briefs in New Beige, White, Black, Mystic Blue and Electric Raspberry, and have been available since August 2015. The campaign will carry into 2016 and Kylie also designed the very sexy and “keepsake” packaging.