The room entitled “HERO(T)I(C)SM”, as part of The Way We Are exhibition, spotlights the male and female bodies honed by discipline, dedication and training – elements considered central to the collective image of #EmporioArmani. The heroic, athletic body is perceived as taut and vibrant, becoming a vessel for sensuality and innate eroticism. The underwear campaigns displayed embody these traits and virtues beautifully. #EASince1981
The Way We Are is supported by BMW Milano.