GIORGIO ARMANI is bringing his youth brand Armani Exchange to MILANO (MILAN)!! We’re excited beyond belief. The store opens this month and our Milano office has told us it will be an event to remember. More on what is going on in Milano is below. Ciao.
PRESS RELEASE: From Armani Exchange and shared by us with love. Ciao.
“Any project that involves Milan has special meaning for me. My world has no bounds but its centre is here. This opening represents an important step in the history of the Armani Group and in the evolution of A|X Armani Exchange, the line launched in 1991 that has always been in sync with the younger generations. The most dynamic brand in our portfolio. Corso Vittorio Emanuele II is the ideal location for the first store in Italy: a main artery whose appeal to multiple generations has stood the test of time and continues to attract a public of different ages, origins and interests. Timelessness is paramount to me, as is inclusion, which has been fully implemented here. I am proud of this new space, not solely because it is the largest to open in Europe but because it testifies to our constant dialogue with people, something that I care about today more than ever.” Giorgio Armani